ffwdWeb is built around a small, hands-on team that combines marketing thinking, production experience, and an understanding of the Long Island business community.
Michael founded ffwdWeb after seeing how often businesses produced content without a clear marketing purpose. A Suffolk County native, he still spends weekends exploring local waterfront areas and is usually the person on the team asking, 'What do we want the customer to do after they watch this?'
Lauren brings a detail-oriented approach to production and post-production, helping turn a planned shoot into a focused finished piece. She grew up on Long Island and has a personal interest in documentary-style storytelling, especially the small details that make a local business feel human.
Daniel helps coordinate shoots, capture supporting footage, and organize content ideas around broader campaigns. He has lived in Suffolk County for years and is known on the team for keeping production lists organized and for experimenting with new ways to repurpose a single shoot into useful content.
We keep the working relationship direct and collaborative. First we learn what the business is trying to accomplish, who it needs to reach, and what assets already exist. From there, we define the production or strategy work that makes the most sense.
During production, we stay focused on the agreed objective while looking for opportunities to capture additional useful material. Afterward, editing and content decisions are made with the intended audience and marketing use in mind, so the finished work is not simply attractive but useful.
Read more about the company on our About Us page, or see the services we provide.
Have a product, service, or campaign you want to promote? Email media@ffwdweb.com or to discuss the project.
Free — no obligation